Simple Steps to Starting Your Own Web Site Promotion Service By Christopher J Enders

When you embark on an internet marketing venture, there is a lot to learn about internet marketing and web site promotion techniques. If you master the art and you find it interesting, it may be logical, profitable and satisfying for you to start your own web site promotion service. With a web site promotion service, there is definitely a lot of competition because many internet entrepreneurs looking for business opportunities have followed the same line of thinking.

However, even with a great number of web site promotion services in existence, web site promotion services is a service that can be offered worldwide without geographic limitations. There are a number of untapped niche markets for a web site promotion service and you can still easily set yourself apart from your competition and establish your business as an expert in a certain field when offering your web site promotion service to a niche market.

With a web site promotion service, the world truly is your playground. However, to target your marketing for effective promotion of your web site promotion service, it is a good idea to narrow the scope of your business by identifying a niche market and relatively a specific target market. To identify a niche market, market research is generally needed. The research process begins with brainstorming followed by information gathering and then analysis of the data obtained through your research efforts.

Once this is complete, you will be able to make an informed decision in regard to the market you will target and you can gather specific information about your narrowly defined target market and its characteristics. You can then identify or devise your competitive advantage and your unique selling proposition, write your business and marketing plans, prepare your sales copy, and begin marketing your web site promotion service.

Following is an explanation of simple steps to starting your own web site promotion service:

1. Brainstorm

When you brainstorm, try to think of specific markets you may target with your web site promotion service. Consider your past experiences and your interests. For instance, if you have background experience in equipment sales, you may want to target online equipment companies as users of your web site promotion service. If your background is in real estate, maybe real estate agents or real estate developers would benefit from your industry expertise and web site promotion services. If you don't want to choose a niche market based on your past experiences, strive to generate ideas industries that interest you.

2. Gather information

Using the industries or niches that you are interested in marketing your web site promotion services to, gather information about the industry, competitors who are marketing to the potential target markets and the characteristics of the potential target markets.

3. Analyze data

Analyze the information you have collected for the potential target markets for your web site promotion service.

4. Choose a target market

Choose the target market for your web site promotion service based on your interests, the characteristics of the market, and the competition.

5. Conduct market research

Conduct more market research to find out more specific information about your target market, your competition, and the feasibility of keywords to be used in marketing your web promotion service. You may want to research more than one market to determine which one is the least saturated.

6. Identify your competitive advantage and develop a unique selling proposition

Using the information gleaned from your market research identify your competitive advantage and develop a unique selling proposition that will make your web site promotion service stand out from the crowd.

7. Write your business and marketing plans

Carefully craft a business plan and marketing plans taking into consideration the target market, your unique selling proposition, marketing mediums, marketing strategies, and budgetary allowances.

8. Prepare your sales copy

Prepare first-rate sales copy that will convert browsers to buyers of your web promotion service offerings.

9. Market your web site promotion service

Market your web site promotion service consistently in accordance with your marketing plan.

10. Continually monitor and improve your web site promotion service

Monitor the effectiveness of your marketing and performance for your web site promotion service. Be proactive and make changes to your business and marketing plan as needed in order to meet your projected income and grow your business.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

Sites That Trade Links by:jenbac

Hepful sites/tools for you to use on, regarding trading links...

Link Exchange Services

http://www.linkmetro.com

http://www.linkmarket.net

http://www.betterlinking.com/

http://www.gotlinks.com/

http://www.infowizards.com

http://www.link2me.com

http://www.webring.org

http://www.links-pal.com/

http://www.linkpartners.com

Forum Link Trades

http://www.linktradeforum.com/

http://www.geekvillage.com/forums/forumdisplay.php?forumid=65

http://www.jimworld.com/forums/index.php/action::topiclist/ forum::linkex/

http://www.webmaster-talk.com/forumdisplay.php?f=8

http://www.top25web.com/bbs/viewforum.php?f=73

http://www.daniweb.com/techtalkforums/forum158.html

Software for Finding Linkpartners

ARELIS

ZEUS

SEO Studio

WEB CEO

SEO ELITE

PRPROWLER

LINK EXPLORE

LINK MACHINE

List of Directories with PR

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TIPS ON FINDING LINK PARTNERS by jenbac

In order for your website to rank well in Google, get more traffic and of course have a decent link popularity, you should find ways on how to look for more potential link partners. How are you going to do this?

I made a research on how to find quality link partners. Having lots of powerful tools will not be enough without having knowledge and techniques of some keyword combination to use as search phrase. I found this so-called Little Known Guerilla Tactics for Finding Link Partners wherein you are going to “search within” any search engine using keyword combination that would probably return potential link partners for your website. Simply “search within” keywords that describe your niche plus the terms that would probably used by websites that are actively seeking for link partners. For example, if your site’s theme talks about SEO services then you have to “search within” using the keyword combination “SEO services” + “ add url”. You can also combine your niche’s keyword with url extension for site submission or links pages such as “addlink.html”, “add-url.html”, “add_site.html”, and etc. You can also include some variations by replacing html extension with shtml, htm, asp, php, cfm, and etc. Other way is to combine niche’s keyword together with terms that would return sites associated with specific links manager software or script like "Powered by WSN Links" , "links4trade" , "links manager" , "links engine" , “ link partners” and so forth.

Brad Callen, a guy behind the SEO Elite software shared some keyword combination that would bring back possible link partners. Here are the lists of the keywords to use as search strings on any of your favorite search engine:

"Suggest link" "keyword"
"Suggest a link" "keyword"
"Suggest site" "keyword"
"Suggest a site" "keyword"
"Suggest URL" "keyword"
"Suggest a URL" "keyword"
"Suggest an URL" "keyword"
"Add link" "keyword"
"Add a link" "keyword"
"Add site" "keyword"
"Add a site" "keyword"
"Add URL" "keyword"
"Add a URL" "keyword"
"Add an URL" "keyword"
"Submit link" "keyword"
"Submit a link" "keyword"
"Submit site" "keyword"
"Submit a site" "keyword"
"Submit URL" "keyword"
"Submit a URL" "keyword"
"Submit an URL" "keyword"

"favorite links" "keyword"
"recommended links" "your keyword"
"cool sites" "your keyword"
"cool places" "your keyword"
"reciprocal" "your keyword"
"directory" "your keyword"
"directorys" "your keyword"
"directories" "keyword"
"exchange" "keyword"
"exchanges" "keyword"
"resources" "keyword"
"resource" "keyword"
"links" "your keyword"

"your location" "add url"
"your location" "suggest a site"
"your location" "submit site"
"your location" "links"
"your location" "reciprocal links"
"your location" "directory"

"friends" "keyword"
"partners" "keyword"

"add your url" "keyword"
"submit your url" "keyword"
"submit your site" "keyword"
"add your url" "keyword"
"add your link" "keyword"

"add url" "keywords"
"add site" "keywords"
"add link" "keywords"
"add a url" "keywords"
"add a site" "keywords"
"add a link" "keywords"
"submit url" "keywords"
"submit site" "keywords"
"submit link" "keywords"
"submit a url" "keywords"
"submit a site" "keywords"
"submit a link" "keywords"

"recomended sites" "keyword"
"links" "keyword"
"link exchange" "keyword"
"link exchanges" "keyword"
"link request" "keyword"
"link partner" "keyword"
"recip link" "keyword"
"link" "keyword"

"addurl.html" "keyword"
"addsite.html" "keyword"
"addlink.html" "keyword"
"addaurl.html" "keyword"
"addasite.html" "keyword"
"addalink.html" "keyword"
"submiturl.html" "keyword"
"submitsite.html" "keyword"
"submitlink.html" "keyword"
"submitaurl.html" "keyword"
"submitasite.html" "keyword"
"submitalink" "keyword"

"add-url.html" "keyword"
"add-site.html" "keyword"
"add-link.html" "keyword"
"add-a-url.html" "keyword"
"add-a-site.html" "keyword"
"add-a-link.html" "keyword"
"submit-url.html" "keyword"
"submit-site.html" "keyword"
"submit-link.html" "keyword"
"submit-a-url.html" "keyword"
"submit-a-site.html" "keyword"
"submit-a-link.html" "keyword"

"add_url.html" "keyword"
"add_site.html" "keyword"
"add_link.html" "keyword"
"add_a_url.html" "keyword"
"add_a_site.html" "keyword"
"add_a_link.html" "keyword"
"submit_url.html" "keyword"
"submit_site.html" "keyword"
"submit_link.html" "keyword"
"submit_a_url.html" "keyword"
"submit_a_site.html" "keyword"
"submit_a_link.html" "keyword"

"add-url.htm" "keyword"
"add-site.htm" "keyword"
"add-link.htm" "keyword"
"add-a-url.htm" "keyword"
"add-a-site.htm" "keyword"
"add-a-link.htm" "keyword"
"submit-url.htm" "keyword"
"submit-site.htm" "keyword"
"submit-link.htm" "keyword"
"submit-a-url.htm" "keyword"
"submit-a-site.htm" "keyword"
"submit-a-link.htm" "keyword"

"add_url.htm" "keyword"
"add_site.htm" "keyword"
"add_link.htm" "keyword"
"add_a_url.htm" "keyword"
"add_a_site.htm" "keyword"
"add_a_link.htm" "keyword"
"submit_url.htm" "keyword"
"submit_site.htm" "keyword"
"submit_link.htm" "keyword"
"submit_a_url.htm" "keyword"
"submit_a_site.htm" "keyword"
"submit_a_link.htm" "keyword"
"submitlink.htm" "keyword"
"submitsite.htm" "keyword"

"add-url.php" "keyword"
"add-site.php" "keyword"
"add-link.php" "keyword"
"add-a-url.php" "keyword"
"add-a-site.php" "keyword"
"add-a-link.php" "keyword"
"submit-url.php" "keyword"
"submit-site.php" "keyword"
"submit-link.php" "keyword"
"submit-a-url.php" "keyword"
"submit-a-site.php" "keyword"
"submit-a-link.php" "keyword"

"add_url.php" "keyword"
"add_site.php" "keyword"
"add_link.php" "keyword"
"add_a_url.php" "keyword"
"add_a_site.php" "keyword"
"add_a_link.php" "keyword"
"submit_url.php" "keyword"
"submit_site.php" "keyword"
"submit_link.php" "keyword"
"submit_a_url.php" "keyword"
"submit_a_site.php" "keyword"
"submit_a_link.php" "keyword"
"submitlink.php" "keyword"
"submitsite.php" "keyword"

"add-url.shtml" "keyword"
"add-site.shtml" "keyword"
"add-link.shtml" "keyword"
"add-a-url.shtml" "keyword"
"add-a-site.shtml" "keyword"
"add-a-link.shtml" "keyword"
"submit-url.shtml" "keyword"
"submit-site.shtml" "keyword"
"submit-link.shtml" "keyword"
"submit-a-url.shtml" "keyword"
"submit-a-site.shtml" "keyword"
"submit-a-link.shtml" "keyword"
"submitlink.shtml" "keyword"
"submitsite.shtml" "keyword"

"add_url.shtml" "keyword"
"add_site.shtml" "keyword"
"add_link.shtml" "keyword"
"add_a_url.shtml" "keyword"
"add_a_site.shtml" "keyword"
"add_a_link.shtml" "keyword"
"submit_url.shtml" "keyword"
"submit_site.shtml" "keyword"
"submit_link.shtml" "keyword"
"submit_a_url.shtml" "keyword"
"submit_a_site.shtml" "keyword"
"submit_a_link.shtml" "keyword"

"add-url.cfm" "keyword"
"add-site.cfm" "keyword"
"add-link.cfm" "keyword"
"add-a-url.cfm" "keyword"
"add-a-site.cfm" "keyword"
"add-a-link.cfm" "keyword"
"submit-url.cfm" "keyword"
"submit-site.cfm" "keyword"
"submit-link.cfm" "keyword"
"submit-a-url.cfm" "keyword"
"submit-a-site.cfm" "keyword"
"submit-a-link.cfm" "keyword"
"submitlink.cfm" "keyword"
"submitsite.cfm" "keyword"

"add_url.cfm" "keyword"
"add_site.cfm" "keyword"
"add_link.cfm" "keyword"
"add_a_url.cfm" "keyword"
"add_a_site.cfm" "keyword"
"add_a_link.cfm" "keyword"
"submit_url.cfm" "keyword"
"submit_site.cfm" "keyword"
"submit_link.cfm" "keyword"
"submit_a_url.cfm" "keyword"
"submit_a_site.cfm" "keyword"
"submit_a_link.cfm" "keyword"

Above-mentioned were just few of keyword combination. From my own study of the sites that offers link exchanges, i got the list of top frequently used keywords below :

1 "add your link" + "keyword"
2 "add link" + "keyword"
3 "add your site" + "keyword"
4 "link exchange" + "keyword"
5 "add your URL" + "keyword"
6 "submit your link" + "keyword"
7 "add links" + "keyword"
8 "submit your site" + "keyword"
9 "exchange links" + "keyword"
10 "add new link" + "keyword"
11 "add URL" + "keyword"
12 "add site" + "keyword"
13 "add a link" + "keyword"
14 "add your website" + "keyword"
15 "submit your website" + "keyword"
16 "add a new link" + "keyword"
17 "submit URL" + "keyword"
18 "submit link" + "keyword"
19 "request a link" + "keyword"
20 "exchanging links" + "keyword"
21 "submit a link" + "keyword"
22 "trade links" + "keyword"
23 "submit website" + "keyword"
24 "link requests" + "keyword"
25 "website listed here" + "keyword"
26 "link swap" + "keyword"
27 "add a site" + "keyword"
28 "partner with us" + "keyword"
29 "submit site" + "keyword"
30 "links exchange" + "keyword"
31 "post your link" + "keyword"
32 "submit new url" + "keyword"
33 "suggest link" + "keyword"
34 "add new links" + "keyword"
35 "add your links" + "keyword"
36 "submit website" + "keyword"
37 "submit your page" + "keyword"
38 "suggest a url" + "keyword"
39 "swap links" + "keyword"
40 "add your site's link" + "keyword"
41 "submit your URL" + "keyword"
42 "trade reciprocal links" + "keyword"

If you integrate them all, you can make variety of keyword combination that would bring back quality link partners. There are numerous different ways of collecting linkpartners. You can also use search operators of search engines like "inurl:","allinurl:","intitle:","allintitle:", etc. to make your search more specific. You can also use this online tool known as Inbound Linker.com and start searching for your link partners.

Twenty One Link Building Ideas - http://www.v7n.com/linkage.php

Linkage

These days even the most hardcore SEO copywriter must know somewhere deep inside that on-page SEO elements are a tiny part of Google's ranking algorithm. The heart of Google's ranking algorithm is - and will remain - anchor text and inbound links.

Ideal Website Link Profile

One link per linking domain Instead of site wide links, try getting just one or two links from those websites that choose to link to yours. It's hard to resist the temptation to get those site wide links, but site wide links aren't exactly a normal linking pattern and may raise a red flag with Big Brother Google.

Fewer Reciprocal Links Reciprocal links are easy to detect and may be subject to negative valuation. Try to keep your reciprocal links under 5% of your total linkage.

Varied Anchor Text Use variations of your keywords in your anchor text. Using the exact same anchor text in the majority of your links may raise red flags insofar as natually occurring links tend to not use identical anchor text.

Varied IP's Using dozens or even hundreds of domains on your own server and on a single Class C IP Block to create link popularity for yourself is so 2004. Move on. The search engines have figured this one out.

Related Links If you want to rank for Web Hosting, get links from pages that talk about web hosting. Better yet, get links from pages that have web hosting in the title of the page. Really, it works.

Link Acquisition Strategies

Major Directories Submit to the major directories, such as DMOZ and Yahoo. These links may actually drive some traffic.

Second Tier Directories There are hundreds of second tier web directories out there. Submission is sometimes just $20 or $30, so you really can't go wrong. Only pay if it's a one time fee.

Free Directories One of the nicer things on the Internet is a free submission web directory. There are hundreds of these web directories, usually generating revenue by displaying Adsense ads. Go submit. Now. You can read the rest of this later.

Topical Directories One of the better quality links that may give you targeted traffic is a listing in a topical web directory. If you sell widgets, go over to widget-world.com and get listing.

Related Sites Do a search on your favorite search engine. Note the top ten websites ranking for your search term. Report these sites to Google for spamming. Then offer these website owners a small annual fee to have your link appear on the index pages of their websites.

Reciprocal Linking Exchange links with a few of the better quality sites which deal with the same topics as your website.

Press Releases New product line? Company going public? Acquired another company? Any newsworthy event you may have, do a press release and submit it through PRweb.com.

Link Conducive Content Create useful informational pages which attract links. Offer a free tool, or advice. Forums often attract free links.

Free Stuff in Exchange for Links Ever wonder how phpBB.com got a PageRank of ten? They gave away a script for free, with a link back to phpBB on every page. We gave away free hosting and saw some sweet PR, too.

Paid Stuff in Exchange for Links The vast majority of vBulletin's backlinks come from paying customers using their software. Ask your customers, politely, for a link. It doesn't have to be web related, either. Even if you sell lumber, you can ask your contractor/customers to link back to your website from theirs.

Writing Articles Write articles. Include a link in your byline. Offer articles to related websites. Voila. Linkage.

Writing Testimonials One great way to get links and make people happy is to give other webmasters testimonials. Do you like your web host? Neither do I, but it doesn't stop me from offering a testimonial to my web host which includes a link back to my website.

Supporting Good Causes A few of the better links we've acquired for v7n were acquired by donating to good causes, such as MozDev and Evolt.org

Blogs & Forums Contribute intelligently to blog or forum discussions. Include a link to your website in your signature.

Interviews Interview people who have friends. Their friends will link to the interview you place on your website. Or, if people like you, give interviews and make sure the interviewer includes a link to your website on the interview page.

Professional Organizations Do you belong to the AMA, the MRI or the BBQ? Most professional organizations have websites. They may already include your name and address - ask them to include a link to your website.

Free Hosted Doorway Pages Create a two or three page doorway site on Geocities. Include your keywords in the page titles. Include several links to your real website with your keywords in the anchor text. Provide doorway pages with limited number of links from dubious sources.

Awards Selling widgets? Have a Best Widget Resource Site Award. Give the award to every widget resource site on the Internet. Get them all to link to you. Schweeet!

Contests Have a contest. Create publicity. Get links. Even better if you can tick off a pompous windbag. More publicity.

Friends Seventeenth-century English author John Donne said, "No man is an island". I really have no idea how that ties into this discussion, but I am sure you know people. Friends, family, people who think you are friends - these folks may have websites, and you may be able to force them into linking to your website. Who knows; it's worth a try.

Natural Linkage Whatever you do, do it bigger and better than the other guys. Create content that is genuinely useful, and the links will come natually.